Product Description
How to Price
A Guide to Pricing Techniques and Yield Management
Introduces the reader to a wide variety of research results on pricing techniques and revenue management.
Oz Shy (Author)
9780521887595, Cambridge University Press
Hardback, published 14 January 2008
448 pages
26 x 18 x 3 cm, 0.92 kg
'This is a must-read for all economists interested in pricing of services. It provides a wealth of exciting pricing issues and their solutions. It is accessible for undergraduates, yet exceedingly valuable to graduate economists, MBA students, practitioners and researchers. It is both a textbook and a reference for the various types of pricing. At the same time, it provides algorithms for those trying to apply the concepts in practice. Oz Shy has shown us the usefulness of applying economic concepts to pricing and provides us with fun in doing so.' Ingo Vogelsang, Boston University
Over the past four decades, business and academic economists, operations researchers, ]
How to Price A Guide to Pricing Techniques and Yield Management Shy Hardback
How to Price
A Guide to Pricing Techniques and Yield Management
Introduces the reader to a wide variety of research results on pricing techniques and revenue management.
Oz Shy (Author)
9780521887595, Cambridge University Press
Hardback, published 14 January 2008
448 pages
26 x 18 x 3 cm, 0.92 kg
'This is a must-read for all economists interested in pricing of services. It provides a wealth of exciting pricing issues and their solutions. It is accessible for undergraduates, yet exceedingly valuable to graduate economists, MBA students, practitioners and researchers. It is both a textbook and a reference for the various types of pricing. At the same time, it provides algorithms for those trying to apply the concepts in practice. Oz Shy has shown us the usefulness of applying economic concepts to pricing and provides us with fun in doing so.' Ingo Vogelsang, Boston University
Over the past four decades, business and academic economists, operations researchers, ]
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