Product Description
Product Innovation
Leading Change through Integrated Product Development
Covers product innovation from an Integrated Product Development (IPD) perspective, using leading edge methods and techniques.
David L. Rainey (Author)
9780521066013, Cambridge University Press
Paperback / softback, published 19 June 2008
640 pages
22.9 x 15.2 x 3.4 cm, 1.01 kg
Review of the hardback: '\u2026 recommended as a textbook at postgraduate studies within the MBA programme.' Management
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing ]
Product Innovation Leading Change through Integrated Product Development Rainey
Product Innovation
Leading Change through Integrated Product Development
Covers product innovation from an Integrated Product Development (IPD) perspective, using leading edge methods and techniques.
David L. Rainey (Author)
9780521066013, Cambridge University Press
Paperback / softback, published 19 June 2008
640 pages
22.9 x 15.2 x 3.4 cm, 1.01 kg
Review of the hardback: '\u2026 recommended as a textbook at postgraduate studies within the MBA programme.' Management
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing ]
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