Product Description
To fully comprehend corporate social responsibility (CSR) corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation beliefs and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations’ strategies associated with the design development implementation and communication strategies for CSR through the case study on Malaysia. The book also explains why corporations should pursue a dual economic and social function and why it being critical to an organisation’s success. It also describes the CSR trends and influences such as sustainability and globalisation on the future of CSR. | Strategic Corporate Social Responsibility in Malaysia
Routledge Strategic Corporate Social Responsibility In Malaysia 09780367662790
To fully comprehend corporate social responsibility (CSR) corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation beliefs and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations’ strategies associated with the design development implementation and communication strategies for CSR through the case study on Malaysia. The book also explains why corporations should pursue a dual economic and social function and why it being critical to an organisation’s success. It also describes the CSR trends and influences such as sustainability and globalisation on the future of CSR. | Strategic Corporate Social Responsibility in Malaysia
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