Product Description
Behavioral Economics for Tourism
Perspectives on Business and Policy in the Travel Industry
Uses novel insights from behavioral psychology to inform strategic business and industrial policy development across the tourism and hospitality industries
Milena S. Nikolova (Author)
9780128138083
Paperback / softback, published 1 October 2020
278 pages
22.9 x 15.2 x 1.8 cm, 0.46 kg
\""Explores the tourism industry from a behavioral economics perspective, providing a realistic explanation to the phenomena associated with typical business and policy challenges.\"" --Journal of Economic Literature
Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital med]
Behavioral Economics for Tourism Nikolova Paperback Academic Press 9780128138083
Behavioral Economics for Tourism
Perspectives on Business and Policy in the Travel Industry
Uses novel insights from behavioral psychology to inform strategic business and industrial policy development across the tourism and hospitality industries
Milena S. Nikolova (Author)
9780128138083
Paperback / softback, published 1 October 2020
278 pages
22.9 x 15.2 x 1.8 cm, 0.46 kg
\""Explores the tourism industry from a behavioral economics perspective, providing a realistic explanation to the phenomena associated with typical business and policy challenges.\"" --Journal of Economic Literature
Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital med]
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