Samsung Crystal AU7020 43 inch 4K Ultra HD LED Smart TV - UE43AU7020KXXU Crystal 4K ProcessorRelax and enjoy the content you love whilst the TV boosts the quality to 4K detail and adjusts the sound depending on what's playing. Streaming movies or watching live sports you’ll really feel part of the action. HDR10+Open up previously hidden depth and detail in the lightest and darkest scenes. HDR is the range from the lightest to the darkest areas of the picture and the wider the range the more lifelike the image. HDR10+ takes this to the next level by adjusting the HDR range scene-by-scene for a more lifelike viewing experience. Motion XceleratorExperience clear picture and smooth performance with Motion Xcelerator. Samsung’s clear motion rate algorithms predict and automatically compensate frames so your picture adapts as fast as your game. . PurColourSamsung's PurColour improves the quality of any image uncovers hidden details and helps show your content's true colours. See impressive colour every time you watch. Gaming HubSamsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners all in one place.  With no downloads storage limits or console required just grab your compatible controller turn on your TV and playAuto Game Mode (ALLM) . allows you to never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode your TV knows when you're ready to play so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.Gaming Hub is not available in the Republic of IrelandSmart TV powered by TizenIt’s never been easier to enjoy TV. Dive into a huge collection of 4K films TV shows and all your catch-up TV apps – including Netflix Disney+ Apple TV NOW TV and BT Sport apps – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you tailored recommendations. Adaptive SoundWhether you're watching dialogue sports the news or the latest blockbuster - your audio needs are different. Adaptive Sound recognises the content on the screen and adjusts the sound to what you're watching. Whether the director’s intent is to make you feel like part of the crowd or centre stage the TV will be sure to fulfil. Smart AssistWorks with your compatible Bixby Alexa and SmartThings-enabled smart devices and home appliances. Make your TV the heart of your connected home so that you can spend more time enjoying and less time doing.  .