Effective, innovative, positive - L'Oréal Paris Men Expert combines all these qualities in a body care product in a class of its own. The Cool Power Ice Effect Deodorant Spray was developed to effectively protect men in all situations of daily life.Unlike many other deodorantsit not only provides short-term freshness - but is always active when the kick is needed most. During stress, heat or physical exertion, the body involuntarily produces more sweat to cool the surface of the skin. At such times, the integrated CRYO-CAPS technology of the deodorant comes into play: it controls moisture formation and counteracts it with micro-small building blocks.The resultis cooling refreshment for 48 hours - regardless of the circumstances. The Cool Power Ice Effect Deodorant Spray also combats unpleasant odours, making it doubly effective. As body care, it gives you a revitalising fragrance and prevents skin irritation in the form of a deodorant, it reduces perspiration and keeps the underarm area dry. This is cool power at its best and further proof of how well L'Oréal Paris Men Expert understands its craft and its customers.